THE WORLD OF LEGAL CANNABIS
Cannabis lawyers and policy makers unpack the legal landscape in California and across the US. What is the significance of the Farm Bill? What’s happening at a policy level that supports social equity? What are the limitations for research and how will legalization change these?
Panelists
James Anthony – Anthony Law Group
Shabnam Malek – Brand & Branch LLP
Rodney Holcombe – Drug Policy Alliance
Graciela Castillo-Krings – Sacramento Advocates, Inc.
Moderator
Andrea Lobato – SVP of Legal Compliance, Eaze
REAL-TALK : FUNDRAISING
Cannabis founders and investors sit down to explain the ins and outs of raising capital. What does the process look like? What do investors look for? Which questions should you be prepared to answer? Founders discuss their fundraising journeys and share their learnings.
Panelists
Tahira Rehmatullah – Managing Director, Hypur Ventures
Erin Gore – Founder & CEO, Garden Society
Maggie Connors – Founder & CEO, Besito
Raeven Duckett – Co-founder, Community Gardens + Co-founder Hurban Society
Moderator
Kate Miller – Co-founder & CEO, Miss Grass
THE REALITIES OF CANNABIS MARKETING
Marketing cannabis has its real and present limitations. Expert cannabis marketers discuss the different ways to think about branding, audience acquisition, targeting, and messaging. What are the market trends? How can we think creatively to circumnavigate the limitations? And where do we go from here?
Panelists
Varuni Palacios – Miss Grass
Kristi Knoblich – Co-founder, Kiva Confections
Lea Mansouria – Senior Manager of Retail Marketing, PAX
Nidhi Handa – Founder & CEO, LEUNE
Moderator
Sheena Shiravi – Director of Consumer Communications, Eaze
THE IMPORTANCE OF CONSCIOUS CONSUMERISM
Brands have a responsibility to set the tone for this industry, to educate about its history, and to build a roadmap for an equitable and sustainable future. Cannabis is inherently political, so how can existing players set an example for emergent ones? How can social corporate responsibility underpin every business plan? And how can consumers do their part to affect real change?
Panelists
Julia Jacobson – Co-founder, Aster Farms
Tiana Arriaga – Director of Cannabis Procurement, Papa & Barkley
Dorian Morris – Founder & CEO, Undefined Beauty
Charleen Caabay – Co-founder, The People’s Dispensary
Moderator
Anna Duckworth – Co-founder & Chief Content Officer, Miss Grass